了解国内的网络视频内容平台概括,并了解其是怎么参与到广告的？

国内主要的网络视频内容平台有优酷、腾讯视频、爱奇艺、bilibili等。这些平台通过提供短视频、长视频、生态直播等形式的内容,吸引大量用户流量和用户时长,然后通过广告来 monetize,主要的广告形式有:

1. 插播广告:在视频播放过程中插入广告片段,是最主要的广告形式。这种广告可以精确定位用户画面,价格较高。这些平台会根据用户属性、内容属性等决定广告投放的时机和频率。

2. 片头广告:视频开播前播放的广告,通常 5-15 秒。这种广告形式价格稍低,但也较为有效。

3. 悬浮广告:视频播放页面显示的悬浮广告,一般显示在播放页面的左上角或者右下角,价格较低但也有一定效果。

4.竖屏广告:在竖屏视频播放模式下,左右两边显示的广告,主要用于移动端,价格较低,适合品牌广告。

5.广告联盟:通过与其他网站、APP 合作,在合作方的流量入口投放广告,然后通过点击推荐的方式引流至视频平台,这种方式可以利用联盟伙伴的流量,扩大广告展现范围,价格较低。

除此之外,这些视频平台还会提供精准的广告投放解决方案,如人工智能推荐,兴趣圈广告等,来提高广告的针对性和转化率。总的来说,视频内容平台已经成为网络广告的重要载体之一,特别是对短视频广告有着无比强大的吸引力,未来还有很大的潜力可挖。

 network video content platforms, including Youku, Tencent Video, iQiyi, bilibili, etc. These platforms attract a lot of traffic and user time by providing short videos, long videos, live streaming and other forms of content.  They then monetize through advertising, with the main forms of advertising being:

1. Inserted ads: inserting ad clips during video playback is the most important form of advertising.  This type of ad can accurately target the user's screen and is higher priced.  These platforms determine the timing and frequency of ad placement based on user attributes, content attributes, etc. 

2. Pre-roll ads: Ads played before the video starts, usually 5-15 seconds.  This type of ad is slightly lower priced but also quite effective. 

3. Floating ads: Floating ads displayed on the video playback page, usually in the upper left or lower right corner of the playback page.  Lower priced but also somewhat effective. 

4. Portrait ads: Ads displayed on the left and right sides in portrait video playback mode, mainly for mobile devices.  Relatively low priced, suitable for brand advertising. 

5. Advertising alliances: Placing ads at the traffic entrances of cooperative websites and APPs, and then attracting traffic to video platforms through clicks and recommendations.  This method can utilize the traffic of alliance partners to expand the reach of advertising at a relatively low cost. 

In addition, these video platforms also provide precision advertising solutions such as AI recommendations and interest circle advertising to increase the targeting and conversion rate of advertising.  In general, video content platforms have become an important carrier for network advertising, especially for short video advertising with an incredible appeal.  There is still huge potential for future development.